Booklet printing effective for business start-ups?

One successful real estate entrepreneur has revealed booklet printing helped his business take off.

Entrepreneurs who are establishing new businesses may find booklet printing helps them get off the ground.

Estate agent Ray Wood told The Australian that when he opened his first real estate firm with his brother in 1991 he had difficulty staying afloat.

But then he decided to produce a booklet entitled How to Sell for More and the company took off.

Mr Wood continued to develop the free publication until it was eventually published as a book.

"Real estate agents, by and large, are great at marketing property but not so good at marketing themselves. That's where the book comes into play," he commented.

Some of the common mistakes firms make include struggling to stand out from the crowd and not communicating with their clients, Mr Wood explained.

Flyers could be another option for those looking to reach out to potential customers, as an individual writing for Lon's Article Directory recently said direct mail is the best means of communication.