Business card printing 'part of a marketing package'

Companies may wish to use the services of business card printers to create a good impression with clients.

Firms looking to improve their client base may wish to use the services of business card printers, following comments from one writer.

In a piece for Texas Lawyer, Sharon Schweitzer said business cards "are part of a full marketing package".

To use the items to their maximum potential, she advised employees to exchange cards with a new contact in a professional manner that will ensure they and their card are remembered.

The items should be clean and up-to-date with no handwriting on them, Ms Schweitzer stated, suggesting individuals keep them crisp by storing them in a special box.

Business cards should be handed to a potential customer with the print facing them and individuals should allow the person a moment to read the item, rather than "rush into conversation", she added.

Recently, technology journalist Ian Grayson noted on a blog named Hydraponion that the cards continue to be popular despite the introduction of digital networking software and applications.