Firms 'should see business cards as a marketing tool'

One writer has urged companies to maximise the marketing potential of their business cards by including special offers alongside contact information.

Firms should use the services provided by a business card printer as an opportunity to market their products to consumers, one print expert has suggested.

Writing for Lon's Article Directory, Leah Delaney explained enterprises should be exploring all potential options in a bid to boost sales.

She noted many produce business cards that simply include basic contact information such as names, email addresses and phone numbers, but adding extra elements can stimulate interest among recipients.

"Consider offering [a] free trial of your products, free subscription to your newsletter, or free item for every purchase of some of your products," she remarked, adding these incentives can be printed on the back of the business card.

The items should also include the firm's unique selling point that "sets [them] apart" from competitors, she advised.

Her comments come after research from Davinci Virtual revealed many small and medium-sized enterprises do not realise the importance of having a good-quality business card.