Flyer printers 'entering an exciting time for combined campaigns'

Flyer printers may wish to heed advice about the importance of digital marketing.

Traditional forms of marketing - such as cheap flyers - can be strengthened using digital methods, it has been claimed.

Dan Oliver, editor-in-chief at .net magazine, said online campaigns can enhance and personalise direct mail.

This, when combined with the low cost of print-on-demand, "means we're entering an exciting time for combined print/digital campaigns," he remarked.

The expert noted while social media marketing is still in its formative years, it will continue to grow and "any business with an online presence would be crazy to ignore digital marketing".

Mr Oliver added there is little best practice in social media yet, so most firms are still experimenting with their strategies.

He was commenting on the release of Bigmouthmedia's 2011 Travel report, which stated spending in social media is overtaking direct email marketing, while mobile advertising is also growing, with 28 per cent of travel companies planning to invest in apps development.