Flyer printing 'should prioritise design and targeting'

Firms using flyer printing ought to ensure the materials have an appealing design, according to one individual.

Companies that use flyer printing need to ensure the materials are targeted at a specific market to guarantee a successful campaign, it has been suggested.

Terry Hayes, marketing specialist for Valpak Direct Marketing, told Professional Carwashing and Detailing magazine direct mail materials such as flyers provide an excellent opportunity to reach out to people once their attention has been caught by other forms of advertising like posters.

"Contemporary business owners know direct mail as a targeted, trackable and inexpensive marketing method that cultivates customers and keeps them coming back," he said.

In order to succeed with this strategy, bosses need to make sure materials have an appealing design to guarantee their message is seen, as well as targeting specific markets to maximise responses, Mr Hayes explained.

Firms should also integrate their direct mail with social media strategies, as platforms such as Twitter are a useful way to spread the word about an organisation, Christopher Hosford recently commented in an article for BtoB magazine.