Flyers 'help spread the word about a business'

Individuals starting a new enterprise should consider flyer printing, it has been suggested.

Flyer printing is one way for emergent firms to improve brand awareness and attract new customers.

That is the view suggested by the author of a piece for Lon's Article Directory, who said bosses of business start ups need to find new ways to reach out to potential clients and inform them of their company.

Flyers "are a succinct way of spreading the word about one's business" and portraying the organisation in a positive light, the writer continued.

Another way to promote a new enterprise is to have cards printed, which act as "a brief introduction to what your business is all about", the individual stated.

The contributor noted the items should be designed with the aim of being innovative without losing the essence of the organisation.

An additional consideration for bosses using flyer printing is to ensure the materials are targeted at a specific market, Terry Hayes of Valpak Direct Marketing recently told Professional Carwashing and Detailing magazine.