Flyers used to promote Wolverhampton food waste scheme

Wolverhampton residents are to receive flyers explaining a forthcoming scheme that will see them encouraged to dispose of food scraps in slop bins.

Flyers are being used as part of a direct marketing campaign in Wolverhampton that aims to encourage households to dispose of food scraps using slop buckets rather than rubbish bins.

The Express & Star reports ?100,000 is being spent on the initiative by the council, which will see homeowners receive leaflets explaining the initiative four weeks before it is due to start.

Following this, a second batch of leaflets will be delivered along with the container, offering instructions on how to use it.

The city-wide initiative is due to be introduced in January 2011 at a cost of £1 million, with 98,000 homes set to receive two new bins - one for the kitchen and one to keep outside.

However, it has not been universally accepted, with opposition Labour Party leader councillor Roger Lawrence quoted by the news source as saying: "We have always maintained that there should have been a pilot scheme before substantial sums of money were spent."

Flyers have also been used in Scotland, as part of an initiative to warn residents about the risks of flooding.