New software to improve turnaround time for flyer printers

Flyer printing firms may wish to consider investing in new software following recent comments.

New software could help flyer printing companies improve their turnaround times, it has been suggested.

Indian direct mail firm Mail Order Solutions has reported a significant rise in productivity since using solutions from GMC Software Technology.

Mehul Desia, founder and chief executive officer of the printing organisation, said: "Turnaround time is critical to the success of our clients' campaigns and using our prior software tools required far too much development time to meet the personalisation needs of our clients."

However, the business expects to cut its turnaround and development time by almost 600 per cent now it is using new programs, he explained, which will allow its customers to launch campaigns more quickly.

Flyer printers may also wish to take on board recent comments from Nigel Berman, founder of nigelsecostore, who stated consumers are placing an increasing amount of importance on environmental issues when making purchases.

Companies might therefore benefit from reassessing their sustainability practices.