Printed brochures 'main source of inspiration for gardeners'

A survey has revealed the majority of gardeners find garden centre printed brochures useful.

Printed brochures continue to be an important tool for garden firms' marketing strategies, it has been suggested.

A survey of 200 gardeners conducted by Hangar Seven found 85 per cent of respondents expect to see an in-store brochure in garden centres, while 95 per cent perceive them to be a useful source of information, according to Horticulture Week.

Of those who use the brochures, around half said they look at them for range and price research, while 41 per cent read them for inspiration and advice.

Michael Keating of Hangar Seven said: "The results of this survey provide a clear indication that gardeners are still keen to use printed brochures as their main source of information, browsing [for] products as well as for inspiration."

The materials are also important to the travel industry, it was recently claimed by Sally Bond of the Eden Luxury Group, who said people continue to enjoy sitting and reading brochures.