Printed business cards 'are vital branding tools'

A well-designed printed business card can help convert leads into sales, it has been claimed.

Printed business cards are a crucial marketing device for entrepreneurs who come into contact with a lot of potential customers.

That is according to Mark Haslan in an article for Overnight Prints, who described the items as "vital branding tools".

For those that frequently attend networking events, "a well-designed business card can lead to longer brand recall and help convert leads to sales", he continued.

Consequently, it is very important that bosses take a creative approach to designing their cards, Mr Haslan explained.

An imaginative card can help grab people's attention, he suggested, but it is also vital the item includes all the necessary and accurate contact information, including the person's name, work address, email address and phone number.

Similarly, the Birmingham Business Journal recently noted there has been a growing trend for printed business cards that are designed to stand out from the crowd, which is important because exchanging the items gives firms the opportunity to be noticed.