UK printers 'should be prepared to adapt for customers'

Panellists at a recent webcast have agreed on the five key things UK printers need to know about their clients.

UK printers may wish to find out more information about their customers, following the conclusions drawn by a recent webcast.

According to printweek.com, panellists on a programme named Customer Insight: Success in Practice decided on five major points that printing firms should know about their clients.

Tyrone Spence of Buckingham Colour Quest, Anthony Thirlby of ESP Colour, Paul French of Robert Horne and consultant Matthew Parker of Print and Procurement determined companies should establish the creditworthiness of potential customers.

Furthermore, bosses ought to understand businesses' purchasing processes and their reasons for choosing to work with them.

Printing organisations must also be prepared to change how they work in order to better align themselves with their clients, as well as use the medium in which individual companies prefer to communicate.

In addition, UK printers may wish to heed the advice of the Direct Marketing Association's Alex Walsh, who recently said the industry needs to do more to convince the public that using paper can be sustainable.